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Featured Startup: IdentityMind

by | Nov 18, 2019 | Profile

IdentityMind joined FintechAccel | CU in our invite-only showcase in Tampa, Florida, where top startups presented to sponsoring credit unions and innovation council members, followed by rapid 1-on-1 interactions to maximize access.

Meet IdentityMind’s CEO

Garrett Gafke  

President & CEO

LinkedIn

Our patented eDNA™ technology securely tracks the entities involved in each transaction (e.g. onboarding, account origination, money transfers, online payments, etc.) to build unique digital identity trust reputations.

IdentityMind

What Is IdentityMind? 

Digital Identities are the new standard for providing great member experience, reducing risk and meeting compliance requirements. As the pioneer of digital identities, IdentityMind has long realized that static identity information alone is insufficient to address the growing online risk.

Problem

The digital transformation has become a necessity for financial institutions and with the transformation of financial institution exposure to application fraud, account takeovers, and real-time payment fraud, card fraud has increased significantly and without the right technology, it will impact client experience, increasing losses, and operational costs.

 

Solution

IdentityMind’s core premise is that the more you know about a user, the easier it is to assess the risk of doing business with them and set the most efficient compliance and risk processes. Our Trusted Digital Identities technology draw on multiple sources of information and apply heuristics and graph analysis to build, proof and maintain digital identities, allowing financial institutions to deliver great member experience, offer faster payments while minimizing fraud exposure, meet compliance regulatory requirements and reduce operational costs.

Competition & Competitive Advantage

Efficiently Onboard Members

Tailor the onboarding experience for each customer. Our platform assembles customer information into an identity and verifies it against our unique database of digital identities and through some of the 30+ vendors integrated into our platform.

Real-time Transaction Monitoring

The IdentityMind platform leverages machine learning to build trusted digital identities and analyze identities for the most accurate reputation score (risk profile) possible. Our Machine Learning engine provides reputations for each entity tailored for the industry in which you do business. And, we enable you to modify your risk process on the fly, adding in additional checks where merited.