Featured Startup: Shastic
What Is Shastic?
Shastic helps credit unions provide a faster, more engaging and more relevant member experience using Text Messaging, Artificial Intelligence and Robotic Automation.
As credit unions, we’ve been taught to communicate with members in the exact opposite way of how members communicate with each other, using branches, calls, and emails while members adopted new mediums such as text messaging and social media. 80% of credit unions today do not provide a text messaging offering to members which creates a barrier for attracting new members and meeting the expectations of today’s mobile-first consumers.
Competition & Competitive Advantage
Shastic focuses in Tier 3 and Tier 4 financial institutions, primarily credit unions who require a specialized partner that understands the regulatory requirements of the financial industry and can offer a fast, frictionless solution with minimal overhead and low operational risk.
All other specialized competitors today focus on serving Tier 1 and Tier 2 FIs with year-long implementation cycles and high-maintenance offerings that require a large investment and substantially increase the operational risk for the institution.